About the Partners

tesa® VELCRO® brand offers
premium assortment of hook-and-loop solutions

In a cooperative arrangement that is unique in the history of tesa AG, the Hamburg-based specialist in self-adhesive technologies is blazing a new trail in the field of fastening solutions for consumers:

Under the new dual tesa® VELCRO® brand, tesa and Velcro Europe S.A., based in Barcelona, the leading provider worldwide of hook-and-loop systems, will offer a high-quality product line throughout Europe.

With hook-and-loop fastener ideas for everyday needs – from do-it-yourself projects to outdoor applications – the two companies are bundling their competencies and positioning themselves as Europe’s leading brand for high-quality, innovative, multifaceted hook-and-loop fastening solutions.

tesa® VELCRO® brand hook-and-loop systems complement the tesa adhesive tape assortment perfectly with their innovative fastening technology. Hook-and-loop fasteners offer particularly strong hold and can be opened and closed up to 10,000 times. This opens up new possibilities in the fields of organization, bundling, and fastening.

Both tesa® and VELCRO® brand represent strong brands in their respective fields and have become bywords for quality for their respective uses in many countries. While tesafilm®, with its brand awareness of 98% (Research International, 2004), is among the strongest consumer brands in Germany, the VELCRO® brand epitomizes hook-and-loop fasteners, especially in south and west Europe.

More Information on the respective partners can be found on the following Websites:

• VELCRO Europe S.A. - http://www.velcro.com
• tesa AG - http://www.tesa.com